About Us

The development of the QuitNow Men website was led by a collaborative research team from the University of British Columbia and The BC Lung Association. Funding for this project has been provided by the Canadian Cancer Society (Grant #701615) and the BC Lung Association.

Why a men's website?

There are a couple of reasons we decided to build a site for men. The first is that, unfortunately, men in B.C. are smoking in greater numbers than women. In 1999, about 20% of men and 18% of women (age 25+) smoked. By 2011, the smoking rate for women had fallen dramatically to 11%, yet the smoking rate for men remained at around 18%. As a result, there are 100,000 more men smoking in B.C right now than women.

The second reason is that the majority of people currently using the BC Lung Association's flagship smoking cessation website - QuitNow.ca - are women.

While men are still accessing services at QuitnNow.ca, they just don’t seem to be using them as much as women. And it’s not that men don’t want to quit, because we know that men make more quit attempts than women. It’s rather that men approach quitting in different ways than women do, and we wanted to create resources that resonated more with men and that they would find useful in their quit attempts.

University of British Columbia Research Team Members

Dr. John Oliffe
Dr. Joan Bottorff
Dr. Gayl Sarbit
Dr. Leanne Currie
Dr. Cristina Caperchione
Dr. Martha Mackay
Dr. Blye Frank
Paul Sharp
Andrew Munroe

BC Lung Association Team Members

Jack Boomer
Sharon Hammond
Jon Schmid
Katrina van Bylandt
Michael Vasilev

The BC Lung Association & QuitNow

For more than a century, the BC Lung Association has been dedicated to improving lung health. Helping smokers quit is one of the Association’s key objectives.

QuitNow is a province-wide Lung Association quit support resource, funded by the BC Ministry of Health

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